Online Marketing For Small Businesses
The 21st century and the worldwide recession have definitely put the kitty among the pigeons where small business is concerned , but there are many straightforward no-cost and cheap solutions for small businesses to maintain and even increase market share. As small retailers find they cannot vie with giant conglomerates they inevitably fail, unless they can offer more to their customers. This is performed by smart marketing and offering value and a better experience to the client.
Hence how is a small business to stay floating in these tricky times?
If you’re the owner of a bricks and mortar specialist store like a camera shop or a tool store chances are you are struggling to make profits by cutting margins and overheads significantly.
This country has to get back to offering worth in the form of fantastic post-sale and pre-sale shopper service, offer expertise and employ people who know what they are doing, not someone who has neither initiative, personality nor expertise.
Those are 3 of the things these big box stores do not offer: uniqueness, expertise and customer service.
Personally I usually try and go shopping at small local businesses, because they are the backbone of a community and they are often more informed and beneficial than large stores, where you are lucky if you can get any help at all!
It is surprising to find out that many small businesses don’t wish to have a domain.
These business owners are ignorant of the fact that Google loves small business and support them by placing them on top page of the search results provided they put the name of the city and important offerings on their web page.
This offers a particularly large advantage to small business owners. Besides this, small business owners can list their websites in local directories thru the local Chamber of Commerce, for instance, either for a small charge or freely.
Many small business owners are also under the impression that beginning and maintaining a domain will cost them a lot of cash and is difficult.
Offering cost-effective website construction and maintenance for small local businesses has turned into a small-scale industry in itself.
All a small local business wants is a Google map of where they are , a page explaining what they do, a section that gives opening hours and contact details, some great photos and maybe a record of the business and that is it!
Add an opt in box and a monthly newsletter can go out, chits can be sent and sales articulated, and with the addition of some affiliate advertizing the site can actually make the business owner some money even after covering the minor costs involved.
Online businesses have a much tougher time getting themselves to the apex of the search site listings. They have harder competition and have to address back linking, article writing and S.E.O and many other selling tactics they must employ to be successful. A small local business blog built on WordPress can also function as a means for clients to ask about services and products also , cutting back on inbound telephone calls that usually come when attempting to handle other shoppers. It’s about attraction promoting and getting business back to the way they should be unique, useful and informed businesses with excellent purchaser service that supply an delightful shopping experience for all who walk thru the door.
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