First, I want to thank everyone who reads this blog, I truly appreciate every one of you. I don’t think blog readers are thanked enough and I wish I could connect personally with each person out there but there aren’t enough hours in the day. If you have a concern or question, I welcome you to share and if I can help, I will do my best. CLICK HERE if you would like to contact me 1 on 1.
As many of you know, I attended the “No Excuses Summit II” in Las Vegas. I promised many of you that I would share my thoughts about each speaker. I begin that series today with the first speaker at No Excuses, RAY HIGDON. He was asked to speak on the mix of “belly-to-belly” (old-school marketing) vs. internet marketing. Ray is very adept at both. Choosing Ray as the first speaker was a great choice, one year ago he was sitting in the audience at the first No Excuses on his way out of financial devastation. Two years ago he was in personal bankruptcy and going through foreclosure. As he puts it he was in “a financial and mental coma”.
Many of us have been in our own “financial coma” at some point in our lives, unsure where to go next or exactly what to do. The roads all seem to jumble together until you want to curl up in a ball and just forget everything.
That changed for Ray when he came home from a trip and realized he only had $300 in the bank. As he looked at that he thought “I’m not a $300 in the bank account kinda guy.” And he decided it was time to do something about it. A choice we all make before success can come into our lives.
Of the two styles of marketing; Internet Marketing has been used by many as a crutch for those who are fearful of talking to people directly so they build capture pages and drive traffic to their capture page, hoping people will just sign up. Ray tells us,“you need to remember every single person who joins anything online is the warm market of someone, and they’d rather join someone they know, like, and trust.”
If you decide to just sit back and hope for leads to magically appear through the internet you’re going to be sadly disappointed.
People want to talk to someone. If they’ve left their phone number then they want to talk to YOU. Over and over again people lose leads that wanted to join them simply because they couldn’t be bothered to pick up the phone or afraid to pick up the phone. If you don’t call, you won’t sign them up. Don’t expect your funnel to do all the work for you.
When you do call them make sure you qualify them. Make sure they’re actually open-minded enough to qualify for your time. Don’t ever chase, beg, or bug anyone. Even if you get them to join, they will not do what is needed to succeed.
Our job is really two things:
1. Present information.
2. Provide options.
That’s all network marketing is really about. No one wants to get in on the ground floor, start a new opportunity, or sell products. They’re looking for a way to change their life, a way to make their dreams come true. Network Marketing isn’t about the products, no matter how good they are, it’s about a better way to succeed.
We’ve all seen what’s happening in corporate America. People are working harder than they ever have to make less than they’ve ever made, and they don’t complain! They do it because their boss knows that waiting behind them are a hundred other people who would gladly take the position and work weekends as well. We can help these people, give them options where they haven’t had any.
Presenting the information can be a little intimidating, especially when you’re contacting someone who you see as better off than you are. An easy way to do this is with a single sentence.
Would you be open to a side project that wouldn’t interfere with what you’re already doing?
If someone says “no”,,, who cares? Repeat that. WHO CARES?
There are a billion other people on this planet looking for what you have to offer. You just have to talk to them.
Sometimes you’ll get a question like: “What’s this all about?”
Just respond: “It’s about me interviewing you to see if you’re a fit for my team and my time.”
If they bring an attitude bring it right back. If they’re really interested they’ll let you know. They may not even be a fit for your team. In that case just tell them you don’t think this is right for them. Just like an employer knows there’s many more applicants waiting to fill a job position there are even more people out there that are looking to join an opportunity like yours.
I know for me getting into network marketing had nothing to do with money. I was one of the lucky few, already making over a quarter of a million dollars a year in a job that I loved. I wanted time freedom with my family. I passed on many network marketing opportunities because people only focused on money when talking to me. It wasn’t until someone cared enough to find out what was important to me that I finally listened. Everyone wants something different and until we listen we will never know what that something is. We will never find it in a capture page or funnel.
Everyone is so focused on what they want or what they think the prospect wants that we don’t really listen. Some people are interested in the money, some want freedom, some just want to have their own business, or it just might be wanting to feel on equal footing with other people. Maybe just learning to talk face to face or on the phone to someone is all someone desires. That’s it. Nothing more. To be able to look someone in the eye and have the confidence of knowing you can communicate your ideas, no matter if you’re speaking with a pauper or a millionaire.
In everything Ray spoke about this hit me the hardest: You have to structure what you want in order to get it. All of us have something in our lives that we want to change. We wouldn’t be doing this if we didn’t. But just as some may have a plan for learning to speak with people and building their confidence, it is absolutely vital that you have a plan too.
Know what you want. Have a plan in place to get it, and follow the plan.
Now there will come a point where you are successful and you will have people tell you, “Oh, it was easy for you.” People see others who are successful as lucky, or an overnight success, but they’re not. Being successful is going to conferences, being present for meetings. It is working your butt off to get what you want! Discipline trumps talent every single time. Your discipline will build your business. This isn’t about wishing and hoping, it’s about hustling.
Dream, and dream big. Tell everyone your dream, make it a part of your life. Never react if others can’t see your dream. They are not the ones that will help you attain that dream. Be with the people that support your dreams, for they are your true family.
Shoot for the stars. Set those goals then go out and work. And if it’s possible to inspire just one person to shoot for their dreams, to try doing what they never thought possible, then my life has not been in vain.
We all have stories. So many of which aren’t being told. Tell your story. Focus on helping others reach their goals and change their lives, and everything else will fall into place.
Next time we will be discussing The VALUE FACTOR from the second speaker at No Excuses Summit II; Mike Klingler. Click Here to read the next post.