How do you become an MLM Super Star?
If you’ve been making videos for a while and you get someone on the phone that has seen you, they are amazed that you called them; at that point the sale is made for you. The masters of the video medium are Didi Alcheva and Glenn Arcaro. They have used video to reach Super Star status and massive success.
The result has been awesome monetization and the opportunity to speak at different events across the nation.
There are 4 videos you must use to create a stepping stone to your stardom and success:
1. How to video
These videos are educational. This type of video cements your status as an authority figure in a particular niche. When someone is searching for a solution to their problem, you are the person that can help them when they need it most; they’ll remember that and come back to you again and again. There’s a lot less face time than with other videos and they are very step-by-step. You want to cut to the chase with these videos. Instead of talking about it, show them how to do it. People who buy drills don’t want the drill they want a hole. Don’t sell them the drill, teach them to make the hole.
2. Lead Capture Page Videos
Capture pages are a place people go to exchange their name and email for something they want. If you have a video on that page it will convert better. Videos are the next best thing to talking to someone in person. This video needs to be short, somewhere around 30 – 40 seconds. Touch on their pain. Tell them you have the solution on the other side of the page and what the benefits to them are. Be specific and tell them to fill out the capture form and press the button to get their solution. Don’t use please. They have the problem, you have the solution, they’re coming to you.
3. Welcome video
Put this on your blog, fan page, on your website. Introduce yourself to the prospect. Just open your arms and say hello, and tell them who you are. Tell them what you have that is useful to them. You can use this video to generate leads and to welcome your prospect. You don’t have to stand above the rest you just have to stand out from the rest. Open yourself up and it will build trust. You don’t want this video to be more than a minute and a half. There’s no reason to have really long videos and in our day and age where people are bombarded with information you want it to be short.
4. A lifestyle branding video
This video incorporates your life and your business. What you’re saying is “Yes I’m in business but I’m also a human being.” This video builds huge trust with your prospects. There’s a slim time slot right now to get your branding videos done and set yourself apart from everyone else. This video is a much longer video than the others. It shows the things you like, how you want to brand yourself, your life. This is a work in progress.
Everything is planning in a video like this. You have to know what you’re going to say, how you want it to look, and what you want it to portray.
Now that you know the four necessary videos here’s a few critical mistakes people make that will sink you faster than never doing videos at all.
1. Poor audio – This is a HUGE mistake. People will put up with poor video but they won’t put up with poor audio. Audio is the most important part of your video. You can get an AZDEN wireless microphone kit for $150 and it works very well. Make sure when you’re filming you have a camera with an external microphone jack.
2. No purpose – If you’re doing a video you need to know who, what, and why. Who – the person you’re speaking to. What – What is the problem and how are you going to solve it. Why – Why are you the best person to solve that problem? Define your niche. You must figure this out before you can go forward.
3. Not optimizing your videos for lead generation and monetization – Why are you doing videos if you aren’t generating these things? Your videos have to be strategically placed because if they’re seen outside of your funnel they may not make sense. Lead your prospect where you want them to go next and allow them to get to know you and your product or service.
We all start somewhere, in Fact here is my first video!
Never be afraid to record yourself, just turn on the camera and start recording, you never know when a stroke of genius may hit you and you might as well have the camera on to catch it… IF IT HAPPENS!
Next time we’ll talk about personal development with Joey Klein and share a tip that could transform your life forever.