How To Sponsor 1 Rep Per Hour To Your Primary MLM Business
The number one skill that every person in MLM wants to know is how to bring in new reps to their business. In my last post I discussed why recruiting is pushed so much in MLM (Click Here to read: Why Is Recruiting Such A Big Deal In MLM?)
Now that we know why it’s so important I’m going to explain the easiest, fastest and least complicated way to sponsor a new rep into your business. You’ll be able to sponsor 1 rep per hour this way. (If not more as you smooth out these skills to match your personality and learn how to adapt them to the personality of the prospect you are talking to.)
Step 1 – Pick Up The Phone.
This is the hardest step in this process, because so many marketers are afraid of the phone an they start playing the “What if” game. “What if they ask me a question I don’t know the answer to?” or “What if they give me an objection?”
Let’s play a different “What if” game. “What if they like what they see and want to join?”
When the prospect answers the phone simply say “Hi (prospects name), this is Roy, how are you?”
It doesn’t matter if they are a lead you generated online, a new Facebook friend or someone that replied to an ad you placed. (Calling personal contacts that you know would take a different approach than this and is covered in this post: When To Approach Your Warm Market: Before Or After Your MLM Success?)
Because people inherently have a guard up and talk a bunch of fluff. People will not open up and tell you what they’re real needs are if they don’t like you and trust you.
Step 2 – Discover If You Can Help Them.
Ask questions. Ask them what was it they were looking for when they were on your website. Ask them what they were looking for when they connected on Facebook. Most likely they’re not going to tell you their real problem and what they need in their first answer.
You need to dig deeper to the root of their problem, but they won’t tell you until they trust you. This is why if you pitch them on anything or start babbling about your company or what you can do for them or who your upline is,,, you’re going to lose them. They won’t trust you because you didn’t get to know what they really need.
You need to ask more questions like:
- “What have you been researching recently online?”
- “What for?”
- “What has recently changed in your life that has you looking at a home based business?”
- “Tell me more about that.”
- “If you had more money what would you use it for?”
- “How much are you looking to make?”
- “Why do you need that specific amount?”
- “How would your life be different if you had that much extra money?”
- “What would that give you that you don’t have now?”
Don’t be a robot and just read these questions off like a telemarketer trying to upsell them on car insurance. You need to LISTEN to their answers. Because when they get to the root of what they really NEED, there will be a shift in their tone. If you were with them in person you would see a change in their physical movement, they would lean towards you.
You need to know what they want and why they want it and you have to believe in what you have to offer and that it will truly help them achieve what they are after. This really only takes about 5 minutes on the phone with them. (Any more than 15 and you’re doing too much talking!)
Step 3 – Get Them To Watch A Presentation.
This seems to be where a lot of marketers get hung up. They send an email with a link to their prospect and the prospect always gets too busy to watch it. Well that’s their mistake, they send it in an email so that they prospect can watch it at their leisure.
You’ve already got them on the phone, so you’re going to ask these questions right now.
1. “If I could show you how to make that extra $_____ per month so that you could _____________, is there anything else that you would need to know to get started?
(fill in the blanks with the answers they GAVE you!)
2. “Are you in front of a computer right now?”
(If you’ve called them back fast enough they’re probably still in front of their computer, if they’re not ask if they can get in front of one, or when they can be in front of one.)
Give them the link, make sure the page loads for them, have them pause the video. Then say:
“Here’s what we’re going to do next, watch that video and I’ll call you back in 20 minutes and we’ll talk for another 5 minutes or so, sound fair?”
(Obviously if the video you sent them too is longer or shorter than 20 minutes you need to change the length of time.)
And that’s how you get people to watch a presentation, and you’ve also solved the problem of never being able to get ahold of someone again because you’re going to be calling them as soon as they are finished watching it.
Now for the final step. If you’ve done everything listed above and you’ve gotten to the root of what they are looking for in a business the final step is a piece of cake.
Step 4 – Call Them Back
Ask these questions in this order:
- “What did you like best about what you saw?”
- “Tell me more about that,,, why specifically did you like that?”
- “I remember earlier you told me you wanted to make $______ so you could _________, do you see how working with me and my team can make that happen for you?”
- “Do you want to make a little or a lot?”
- “Sounds like you’re ready to get started.”
Number 5 isn’t a question, it’s a statement, because at this point it DOES sound like they’re ready to get started.
All that’s left is to have them fill out the sign up form, which you can even do for them over the phone and fill in information while you keep the conversation going.
This entire process just took less than 1 hour to complete.
If you stagger your phone calls you could actually accomplish more than 1 per hour, but let’s not get greedy, the most important thing is to be able to manage your time so that you can actually help people accomplish their goals that they confided in you.
This method of needs based sponsoring is not a new concept, I certainly can’t take credit for creating it. This is a method for sponsoring that has been tested and proven within the team of marketers I work with. Which we all learned from the #1 recruiter in our company. (Click Here to hear the original training for using Needs Based Sponsoring)
If you’re looking for a team with leadership that will not only train you on how to build an MLM, but also allow you to share that information to be able to train others then click on “Work With Roy Harris”.
And I’m curious to hear some feedback, if you were to bring in one person to your MLM per hour, how much would you make per hour off of the initial commission alone?