The Multiplier Effect of Network Marketing Events
Most of the time that you hear about events it is because of who is speaking at it or how important that it is to hear whoever because their stuff will make you business grow 10 fold or whatever.
Not to discount the power of a great speaker or many that will give you ideas on how to grow bigger, faster, or better, but what is equally as important about is the networking and prospecting leverage that events can have on you, your team, and your business.
Cooperative projects and joint ventures spawn from events.
New businesses are created and additional incomes can be created from events.
And yes, you can get prospects to bring into your business at or because of events.
There are more than a few examples of what happens when people meet at events and become friends and create partnerships.
1. The Stories
Get a roomful of Network Marketers together and you will hear a different story from each one on their success, failures, why they joined, and what keeps them going. Hearing these stories gets you inside the head of your prospects. Because at one time every marketer you meet was a prospect. When connecting with marketers at events find out what their reason for joining their MLM was. Those stories are PRICELESS.
2. Joint Ventures and Startups
CarbonCopyPro and MLSP are just two examples of what can be created from a couple people connecting at an event and sharing the same mindset and then going on to create a business from some ideas they come up with. Or a few people seeing a common problem with marketing, leads, closing, or whatever; coming up with a business to help people solve that issue or perhaps a series of tools that help them do it better.
Then there is the prospecting leverage, not from the participants attending the event (although by maintaining relationships with the Networkers you meet, they just might end up joining you if something changes for them later). The prospecting is in finding people that you can talk to, meet up with, or network while you are staying in a hotel who aren’t even attending the event.
Imagine being in, Vegas and prior to the event you network on Facebook, find people on craigslist, or tweet some local Vegas people to meet up and talk to. Leveraging the event to people NOT attending, inviting your team (and maybe some upline leaders) to meet with the Non-event people with you, or inviting the non-event people to a breakout session as your guest (if you are allowed to) and introducing them to masterminds and millionaires.
How hard would it be to close people on a business when they get to meet who you associate with and see your team? When you have the social proof of THOUSANDS of other marketers in town for an event prospecting in a new city is not hard at all. In fact you would probably wouldn’t have to say much more to have them begging you to allow them to join your team.
Now that is prospecting and that is the best leverage you can get from an event.
Each reason to go, besides just the speakers, multiplies what you take away from the event and what you create because of the event.
Hence the multiplier effect of events.
Networking Event Tip: When connecting with other Networkers at an event get their business card and info. Don’t just hand over yours. The follow up with every single person you meet within 2-3 days. And maintain the contact. You never know when you might need them for something, and if they ever need anything that you could help them with they’re going to remember you as a master Networker and connector for initiating and maintaining that contact.
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